Targeted online marketing on relevant blogs pays off: Advertisers benefit from an immediate advertising impact and lasting effects on search engine rankings. But how do self-employed people and companies organise effective blog marketing? An agency can provide valuable support here!
This form of marketing is all about tapping into additional potential. Bloggers publish authentic content on their sites, which they use to advertise on behalf of the client: This approach rounds off holistic online marketing. With different content on third-party blogs, companies can cleverly increase their visibility on the web!
In practice, this is a complex endeavour. It is important that the relevant blogs match the target group and the advertiser’s requirements. In view of these and other challenges, there is much to be said in favour of working with experts.
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Effective blog marketing for companies
Is it worth investing in high-quality content marketing on external blogs? The answer to this question is a resounding yes. When well-written articles appear on relevant and well-known blogs, a direct advertising effect unfolds. For example, the bloggers report on a new product or company news from the advertiser: numerous readers take note of this information – this increases awareness and helps to cultivate the advertiser’s image.
Optionally, advertisers can include a link to their homepage or a specific landing page. With a well thought-out positioning of the link and a concise anchor text, there is a high probability that many users will reach the target page. Advertisers can look forward to additional traffic and better search engine rankings!
Online marketing on blogs: Outsourcing makes sense
Theoretically, self-employed people and companies can organise content marketing on blogs independently. However, there are several good reasons not to do so:
- Effective marketing requires expertise. This applies to all aspects, from the selection of blogs to controlling.
- This type of marketing involves a great deal of effort.
- It is an ongoing task that requires permanent human resources: This fact also suggests outsourcing to a service provider.
For most companies, it is not profitable to employ their own specialists for blog and online marketing. That would be too expensive: those who co-operate with an agency in a targeted manner use their budget effectively!
Agency for blog marketing: in-depth analysis and expert implementation
The diverse challenges of blog marketing require extensive expertise and practical experience. Advertisers who work with a specialised agency benefit from relevant advantages. Marketing agencies specialising in blogs, for example, ensure a systematic approach. In the first step, the experts analyse the objectives and framework conditions of their client in detail. During a detailed consultation, they find out which target group a company is aiming for. This later influences the choice of blogs.
Agencies also take the respective budget into account and weigh up how best to utilise the limited financial resources. Among other things, it is important to minimise the scatter effect.
It is also ensured that the publishers, blogs and posts fulfil the requirements in all respects. The best agencies have a broad portfolio, publishers and their blogs are subject to strict quality checks. Advertisers can rely on the fact that their texts appear in an ideal environment.
At the same time, blog marketing agencies guarantee that publishers publish effective articles. The articles correspond to the personal style of the blogger; authenticity is the top priority in this form of marketing. The booked blog post should fit in perfectly with the style of the blog as a whole. The article will only have the desired effect if it is integrated naturally. The testimonials and other variants of blog marketing also contain specific added value in terms of content that serves the individual advertising objective.
Customised campaigns with maximum impact
Advertisers are faced with the following choice:
- book individual blog posts (e.g. via the SeedingUp marketplace)
- commission a comprehensive campaign
As part of a campaign, advertisers secure a comprehensive service package and personalised support. SeedingUp develops customised campaigns and takes on all tasks in the areas of planning, management, implementation and reporting. Another advantage is that SeedingUp offers these campaigns for budgets of any size. Customers can choose flexibly from a wide range of packages.
Contact a renowned blog marketing agency
Professional marketing on blogs is an integral part of holistic online marketing. Advertisers can utilise this potential with the help of experts. SeedingUp advises interested parties in detail and submits a concrete offer!
