A very unique 2020 is coming to an end and Christmas is just around the corner. Unfortunately, the Christmas holidays this year will be quite different from how we normally experience them.
Our lives were radically changed in a short time. No one could have known how the next weeks and months would develop. Many people were affected by health problems, many businesses began to fight for survival and jobs. Therefore, this year it’s especially important to reflect and enjoy the precious time with your families and focus on the important Things.
As in the previous year, the topic of influencer marketing was strongly in focus and was used for various customer projects in B2C and B2B Areas.
In e-commerce, the Corona pandemic ensured significant growth, so that the online share of total sales will continue to increase significantly until the end of the year. Already last spring, 70 percent of consumers preferred to shop online. The search volume in retail categories has therefore quadrupled on average.
As a result, Influencer marketing will in the coming year continue play a decisive role in online marketing. Due to increased credibility and authenticity, companies are setting their focus on micro influencers to provide potential new customers and existing customers with convincing information about their services, products and companies. Thus, influencer marketing should also be an important part of your corporate strategy.
In order to be able to offer you an even more comprehensive and up-to-date service, we have further expanded our product portfolio and developed our platform in recent months.
Introduction of Instagram - since spring we have expanded our social media offers with high-reach Instagram profiles. It’s possible to have posts and even short videos created by our publishers. We offer numerous booking options from simple posts to product tests. Also on Facebook and Twitter not only simple shares are possible, but also here the possibility to create specific posts (e.g. with images, advertising labels).
Optimization of our campaign service - our individual campaign types: Blog Marketing Campaign (BMC), Product Test Campaign (PTC) and Influencer Video Campaign (IVC) have been combined into a single campaign type: the IC - Influencer Campaign. The new Influencer Campaign offers you everything that the previous campaign types were able to do - but in the new combination, it offers much more.
No matter whether it is image cultivation, branding, reach, additional content in search engines or the targeted increase of awareness for specific services or products. In addition to the IC-Influencer campaigns we continue to offer the specific campaign type SEO campaign SEOC.
With an SEO campaign, you can achieve increased traffic and search engine relevance by means of targeted Offpage SEO measures within the campaign.
Bundle bookings with publication guarantee - since the beginning of the 4th quarter we have been offering targeted bundle bookings with guaranteed publications (blogs, digital news, YouTube and social) for all products.
The advantage being that a campaign manager will carry out the corresponding bookings for you and the booked number of articles, videos or posts is guaranteed to be fulfilled. The bundles can be booked directly in your account with a briefing (specific details). The bundle bookings are an intermediate alternative for those who are unsure about making a concrete individual booking or booking an extensive, differentiated campaign.
New offers in all product categories: We were able to gain a large number of new bloggers and influencers - you currently have access to a comprehensive portfolio with over 26,250 active bloggers and micro-influencers in five languages. From small niche blogs to high-reach lifestyle or news portals, you will find new offers in almost every category and in all markets.
SeedingUp connects - We are your efficient and reliable service provider for professional content Seeding.
We wish you and your family as well as all employees and colleagues a happy holiday season, a good start into a successful 2021 and above all good Health.