First Things First - Correct Content Marketing in the B2B Sector

Effectively Combining B2B and Content Marketing

Unlike the B2C sector, content marketing is still often strongly neglected in the B2B sector. However, content marketing is also extremely valuable in the B2B sector.

B2B contacts require different content

While the emotional appeal to customers and potential new customers prevails in the B2C sector, communication in the B2B sector tends to be rational and argumentative.

Good B2B content is characterized by usable information, statistics and facts.

Specialist blogs and digital news offer the possibility to create lasting awareness in the B2B sector - sales and leads often happen further down the line. This also applies to content on social networks.

In the B2B sector, it is important to appear more trustworthy and professionally adept than the competition.

Content marketing also helps B2B companies to present themselves as brands and be recognised as references.

Professional articles, white papers, e-books, webinars, podcasts, infographics and videos are all means by which good content can be brought online. However, it is external specialist bloggers, online media and micro-influencers who can sustainably spread your content:

  • Increased visibility in search engines
  • Branding: increase in brand and product awareness
  • Sales promotion: research leads to forming the basis for purchasing decisions
  • Increased traffic through downstream effects as a basis for leads


SeedingUp supports B2B companies in their content marketing activities.