What should be considered in the booking information (briefing)?

In general, it makes sense to convey the most important booking-specific requirements to the Publisher without unnecessarily restricting him/her with respect to the content. Otherwise, the booking could be rejected. For most Publishers, editorial freedom and independence is highly important.

Take care that you limit the briefing to only those aspects that are essential for you.

Examples for specifications could be:

- Length (number of words)

- Determination of a thematic priority

- Keep content requirements and wishes to a minimum in order to ensure the editorial independence of the Publishers

- Accurate information on specific images, videos, or external links

- Accurate but understandable technical specifications (e.g. video integration via iframe instead of href)

- Enable a flexible link text