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With its fast and creative approach, TikTok offers great opportunities for viral campaigns and challenges that allow users to become active themselves. Why influencer marketing at Christmas time?
During the festive season, people are particularly receptive to product recommendations and gift ideas. Influencers can fulfil this need in an authentic way by integrating products into their everyday lives and making direct recommendations to their followers. Micro-influencers in particular, who maintain a closer relationship with their community, achieve high engagement rates and can have a very targeted effect.
The right channels for your Christmas marketing
The choice of platform depends heavily on your target group:
- Instagram is ideal for visually appealing product presentations. Story formats and reels provide short, appealing insights into the use of the products.
- With its fast and creative approach, TikTok offers great opportunities for viral campaigns and challenges that allow users to become active themselves.
- YouTubeis ideal fordetailedreviews and unboxingvideos, whichattractmanybuyers, especiallybefore Christmas.
- Pinterestis an oftenunderestimatedchannelthatis ideal forinspiration and giftsuggestions.
Successful examples of Christmas campaigns with influencers
ASOS used the Advent season to involve influencers who presented their Instagram followers with a new product from the ASOS Advent calendar every day. Through daily prize draws and collaborations with a variety of influencers on different platforms such as Instagram and TikTok, ASOS created a strong brand presence and significantly increased engagement during the Christmas period.
John Lewis’ Christmas campaign, “Man on the Moon”, achieved a wide reach through influencer marketing. Influencers on YouTube and Instagram shared content in which they recreated the emotional story of the campaign and discussed the film. The emotional storytelling combined with authentic influencers meant that the campaign went viral and created a lot of awareness for John Lewis at Christmas time.
Coca-Cola has managed to combine its famous Christmas campaign “Holidays Are Coming” with influencers. Through targeted collaborations with influencers who experienced or thematised the Coca-Cola Christmas truck, they were able to create not only nostalgia but also topicality. Influencers on Instagram and YouTube integrated the Coca-Cola truck into their own content and thus passed the brand on to their followers, which led to enormous brand loyalty.
How SeedingUp can help you
Our experienced campaign team will support you in developing the right influencer strategy. We take care of the entire implementation – from influencer selection and briefing to ongoing campaign support. You can concentrate fully on your business while we ensure that your products are presented perfectly.
As a special Christmas offer, we are offering a 10% discount on all influencer campaigns. Take advantage of this opportunity and plan early to maximise your success.
Conclusion: act now and profit
Plan your influencer campaign in good time and use the discount to take your Christmas business to the next level. Let’s make the festive season a success together!
